18th International Advertising Festival of New Europe

Golden Drum Winners are known

At the Multi Channel Awards Ceremony and Festival Closing Gala today in the evening of 8 October 2011, Multi Channel Jury announced the remaining winners of the Golden Drum Festival. 12 Silver Drum, 12 Golden Drum and 6 Grand Prix awards were presented to the best creative works of this year. In Single Channel and Multi Channel section together, 14 Grand Prix, 39 Golden Drum and 46 Silver Drum awards were presented.

With 133 points, Leo Burnett received the Golden Net award for the most successful agency network at the festival. With 93 points, the agency BV McCann Erickson Romania SRL was awarded with the Golden Rose award for the most successful agency at the Golden Drum Festival. The most awarded brand of the Golden Drum Festival with 60 points collected, the brand Vodafone was awarded the Brand Grand Prix award.

In the category of special awards, the Golden Watch award for the most successful integrated communication campaign presented at the festival was awarded to Leo Burnett SP. Z.O.O. for campaign Secrets behind paintings, created for client PZU S.A. – National Museum in Krakow, Poland. Virtuoso awards were presented in two categories: Best Cinematography was awarded to Jiri Malek and Mischa Rozema, Year Zero/Offf Barcelona 2011 Savage, Czech Republic and Best Illustration was awarded to Paolo Garcia for series Aspirin Before & After Bride, Driver and Employee, BBDO Russia Group, Russia. The winners of this year’s Off Drum Competition Piran Portorož Poster Award are Mateusz Gaca and Aleksandra Marchocka from NETIZENS SP. Z O.O., Poland for their series Edward Scissorhands 1, 2 and 3.

Felix Del Valle, Executive Creative Director, Contrapunto BBDO, Spain, who represented the Multi Channel Jury at the today’s Press Conference, said that this year they’ve received some very interesting campaigns to judge. When looking back at all Groups of Multi Channel, Felix feels that Integrated communication campaigns group was the “strongest” this year. When asked about his thoughts on what the Multi Channel Jury looked for in Group Digital, Felix said that they were looking for works that try to interact with people. “People feel much closer to digital than to TV or other traditional channel. It can make you feel included. It’s not about only having your profile online but about making something for the people, something useful.”

“But it is getting more and more difficult to see the differences between for example Digital, Public Relations or even Integrated communication campaigns. And even tough advertising festivals change categories year by year, advertising industry changes even faster.” said Felix and added: “When judging at an international festival such as Golden Drum, you should always look at how a certain campaign works in the area it was made for and how people there appreciate it. Response from the public is most important, content is the king…” finished Felix.

Multi Channel Jury

Multi Channel Jury was chaired by Matias Palm-Jensen, Chief Innovation Officer, EMEA, McCann Worldgroup, President of the Multi Channel Jury with the help of Claudiu Dobrita, Creative Director, Draftfcb Bucharest, Peter Kačenka, Executive Creative Director, Wiktor Leo Burnett, Slovak Republic, Volkan Karakasoglu, Creative Director, TBWA\Istanbul, Turkey, Mikhail Kudashkin, Creative Director, Leo Burnett Moscow, Anthony Kyriazis, Director of Creative Services @Tribal DDB Athens, Krešimir Macan, Director and Senior Partner, Manjgura, Croatia, Désirée Maurd, Creative Director & Partner, Prime, Sweden, Mitja Petrovič, Director and co-owner of the agency Publicis Group Slovenia, Felix Del Valle, Executive Creative Director, Contrapunto BBDO, Spain and Robin Weeks, Regional Creative Director for Ogilvy CEE.

Portorož Piran Poster Award Jury

Adrian Botan, Regional Creative Director for CEE at McCann Erickson, Partner and Executive Creative Director of McCann Erickson Bucharest, Romania lead the Piran Portorož Poster Award Jury with Aljoša Bagola, Executive Creative Director, Pristop, Slovenia, Yigal Baron, Managing Director of the Israeli Advertising Association, Israel, Svetlana Ćopić, Creative Director, New Moment New Ideas Company Y&R Belgrade, Serbia and Vera Stanković, Creative Director, Sonce.net, Slovenia.

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Further information at www.goldendrum.com or at borut.odlazek@goldendrum.com.

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