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18th Golden Drum seeks New Thinking in New Europe

Slovenian Advertising Chamber is proud to announce that the main theme of the 18th Golden Drum International Advertising Festival of New Europe is “New Europe, New Thinking”. The Festival will be held from October 5th to 8th 2011 in Portorož, Slovenia.

In a time, when creative industry had to face market changes and acknowledge new facts in their professional environment, Golden Drum Festival passed through phases of “Brainstorming” and “Reconstruction”, key themes of 2009 and 2010, respectively. Now Golden Drum Festival is ready to enter a new phase, a phase of returning to its Golden Roots, a phase of putting New Thinking from New Europe to its ultimate test.

“New Europe, New Thinking” is more than just the main theme of the 18th International Advertising Festival of New Europe Golden Drum, it is a long term challenge given to agencies, advertisers, media houses and others engaged in the creative industry of New Europe to step up and face an ever faster evolving market and an extremely demanding new kind of consumer.

But apart from all these novelties, Barbara Krajnc, Executive Director of the 18th Golden Drum Festival and Jure Apih, Honorary President of Golden Drum Festival join in their promise, that this year participants will experience the best of the Festival’s long-term commitment to “sharp competition, good school, crazy party and devilish challenge”.

18th Golden Drum Competition focuses on Single Channel and Multi Channel

The Competition of 18th Golden Drum Festival has also, in accordance with the theme of the Festival, gone through some changes as more emphasis is given to New Europe and to a new structure of Competition. Organizers are happy to reveal that the 18th Golden Drum Competition and Awards will be open for entries from New Europe* only.

* only entries from following countries, are eligible to enter the 18th Golden Drum Competition: Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

18th Golden Drum Competition is based on two main channels and will be judged by two International Juries, featuring top industry professionals.

· Single Channel, for entries that excel in the most creative and efficient use of a single communication channel
A. Film (television, cinema & online)
B. Press
C. Outdoor
D. Radio
E. Direct communication
F. Corporate & brand materials
G. Digital
H. New or innovative

· Multi Channel, for entries that promote creative use and integration of more than one communication channel
Q. Integrated communication campaigns
R. Direct campaigns
S. Digital campaigns
T. Events
U. Public relations
V. Innovative campaigns

Ljubljana, Slovenia / Bucuresti, 13.06.2011

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By Liliana Kipper

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